Business plan Essay Example | Topics and Well Written Essays - 2250 words - 2

Business plan - Essay Example The gaming room will have approximately fifty computers for the gamers, as well as play stations while they can also have refreshments, although high alcoholic drinks will not be served at the counter. This is because the equipment at the bar is sensitive and drunken gamers could destroy them. In addition, the bar will also provide game discs, consoles, and information at reasonable prices, which, together with the excellent service that will be provided, will be the core point for the bar. The staff at the bar will be expected to be gaming enthusiasts, and they will be trained by professional players in order to offer better service. Game heaven expects to have its own website for promotional activities where clients can interact and set up games. Industry Analysis The idea for starting Game Heaven came from the fact that more and more individuals who want to play the battle arena video games. However, despite the increasing interest in this game, there are no battle arena video gam e and sports bars, around the Birmingham area. Game Heaven is going to have to serve several sectors of the market. In the sports and gaming bar industry, it is important to have a family atmosphere where the gamers feel part of an exclusive group (Rail, 2011: p300). In addition, it will serve several uses, such as watching big games, gaming tournaments, and personal gaming time. The bar also plans to begin offering light food, although the dining areas will be separated from the â€Å"family† by a wall. However, wherever one sits, there will be a big screen TV showing games, whether cricket, football, or rugby, especially since the plan involves having multiple screens in these areas. The business will face regulatory issues, especially with regards to employee wages, liquor licenses for the big matches, local ordinances, building permits, and others that could be of effect to the business (Rail, 2011: p301). Objectives Management at Game Heaven is confident that it has the ability to replicate its success with the plain Sports bar concept into an e-sports bar concept. It has established several objectives: Have at least two stores operational by the end of the second year Sales of approximately ?150,000 in its initial year A net profit margin of 35% Net profit margins of approximately 14% Maintain a tight control on operations, as well as costs, by hiring quality staff, while also making use of automated control Keep beverage costs under 30% Select additional locations on the basis of meeting success parameters Grow the location to a ?1 to ?2 million yearly business. Mission Game Heaven UK will strive to become the premier e-sports themed bar in the Birmingham area. Our goal is to stay ahead of competitors, as well as allowing clients to enjoy their leisure time the best way we can. In addition, the bar will provide more computers and more screens showing more matches than all other sports bars in the Birmingham area. Game Heaven UK provides audio con trol, which is state-of-the-art at all computer and play stations, as well as in TV areas that allow the customer enjoy their gaming and watching experience without background noise interference. Through a combination of atmosphere, quality service, ambiance, and menu selection, to create a valuable and excellent entertainment experience. Keys to Success In order to achieve Game Heaven UK’s goals, the bar will seek to: Give quality service

Trademark Case Study Example | Topics and Well Written Essays - 500 words

Trademark - Case Study Example Her father was a radio announcer for years and of course his name was used on air. McClusky did not have trouble with her McFest name until she applied for patent for the continuing concerts. That is, of course, when McDonald's got involved. Knowing you have been served from a company like McDonald's (the big dog) would make most regular people give up (the little dog) but not McClusky, This paper will introduce the fight this little dog plans on winning. McDonlad's, it would seem has a McFamily of names that cannot be used by others. Those include McWatchy, McDouble, McJobs, McShirt, McPool, McShades, McFree, McRuler, McLight and even just Mc. So McClusky has the wrong last name. There were no objections from the big dog when McClusky raised $30,000 in charity for the Special Olympics last year. Could it be because McDonlad's also supports Special Olympics and it was seemingly free advertising for them. Now, $5,000 of that money has gone to pay lawyers to support the little dogs point of view (fight). McClusky says she can't understand when one company can infringe on the rights one's sir name gives them and will continue this fight in the courts, however, she wants this money to go to charity and not to lawyers. McDonald's says they have the legal mandate to protect their trademark and that trademark means anything that starts with Mc.